what I do

I love turning what if? into wow. From building brands and shaping visual identities to dreaming up campaigns and bringing big creative ideas to life, I’ve spent my career mixing smart strategy with standout design. I can zoom out to see the big picture, roll up my sleeves and get into the details, and bring a little unexpected magic to just about any project.

Red background with a message to say hello to plant-based deliciousness, featuring the Sweet Earth logo at the top.
Two black and white coffee packaging bags with red and white text, placed on a light surface. The left bag features a splash of liquid and the text 'VIVACIOUS, SMOOTH & BALANCED', indicating medium roast coffee, and the right bag highlights flavor notes of subtle chocolates, lemon, blackberry, and honey.
A colorful food truck with vibrant artwork and images of pizza, vegetables, and mushrooms. The truck displays a logo for 'Sweet Earth' with the slogan 'Enlightened Foods' and promotes pizza enlightenment. There are fresh ingredients, such as cherry tomatoes, peppers, onions, and greens, depicted on the lower part of the truck.
A colorful food truck with vibrant artwork and images of pizza, vegetables, and mushrooms. The truck displays a logo for 'Sweet Earth' with the slogan 'Enlightened Foods' and promotes pizza enlightenment. There are fresh ingredients, such as cherry tomatoes, peppers, onions, and greens, depicted on the lower part of the truck.
A bowl of chunky salsa with diced tomatoes, green peppers, and onions, garnished with a whole red chili pepper, against a black background.
A promotional graphic for Sweet Earth foods, featuring two men with smiling faces, balancing snack bars, one red and one yellow, on their knees against a black background. The text reads 'The modern snack that's good to go' and the logo is at the top center.
Wind turbine blades with upward arrows overlay, representing renewable energy and growth.
Wind turbine blades with upward arrows overlay, representing renewable energy and growth.
CPG Packaging. Nestlé/POGO brand.
Case Studies